Vision 2026
At our 2024 Capital Markets Day in February, we launched “Vision 2026 – a new chapter of growth” to drive accelerated growth, margin expansion and cash generation, maximising long-term shareholder value. To deliver on Vision 2026, we will leverage our value proposition, pursue key growth priorities and sharpen execution of our strategy.
We intend to focus on leveraging our “lead” offerings, helping clients with providing cloud access, maximising ROI of their spend and enhancing workforce productivity across all customer segments. At the same time, we will “expand” in selected high-growth segments serving mid-market clients, including application modernisation and data & AI.
The key “lead” offerings include i) simplifying cloud access and support; ii) maximising ROI of software and cloud spend and iii) enhancing workforce productivity. The key “expand” offerings include i) accelerating the cloud journey through application modernisation, application development, DevOps, application security, and SAP services; ii) fast tracking data & AI adoption through data foundations and modernisation, data capabilities, automated data management, advanced analytics and AI, generative AI.
Strategic growth priorities
To drive revenue acceleration, we will capitalise on the strong momentum in our serviceable addressable market (SAM) and deliver on five key growth opportunities:
- Deepen partnerships with hyperscalers – we are a trusted partner to hyperscalers, with expert certifications across Microsoft, AWS and Google. We will deepen these relationships by driving higher consumption through integrated solutions
- Drive global Copilot roll-out – we estimate a mid-term revenue opportunity of c. CHF 100 million and are already seeing traction around our Copilot offering
- Capitalise on data & AI – with our extensive capabilities, Intelligence Fabric offering and partnerships with market leaders, we are well-positioned to capitalise on the fast-growing data & AI market
- Execute on focused Independent Software Vendor (ISV) strategy – by focusing on the largest vendors with dedicated global and regional teams, we will capture the large opportunity and drive results in other ISVs
- Leverage Marketplace Platform – the Marketplace Platform offers a compelling value proposition for both vendors and clients as a self-serve one-stop-shop
Operational excellence and go-to-market transformation
Over the last two years, we made significant investments to reengineer our organisational model to become more effective, efficient and to create a scalable platform to drive growth. These investments were part of the operational excellence programme launched in early 2023 and the go-to-market (GTM) transformation in mid-2024.
The main objective of the operational excellence programme was to ensure efficient operations across sales, delivery and all transactional activities. Transactional activities in finance and HR – which were dispersed across country organisations – were centralised in financial shared service centres, with standardisation and automation of key processes. For service delivery, the programme followed a three-pronged approach: standardising service modules across the globe, reducing organisational layers and increasing span of control and flexibly managing local and regional delivery resources to optimise capacity utilisation.
The go-to-market programme was launched in 2024 to adjust our sales force model to our commercial priorities by customer segment. A key element of the transformed go-to-market model is the differentiated coverage model, with dedicated and knowledgeable teams focused on meeting specific client segments’ needs to drive cost-effective yet scalable revenue growth. Dedicated account managers serve large enterprises and corporates, with support from specialist sales and technical experts. For SMEs, we offer an inside sales motion by digital sales hubs, supported by the Marketplace Platform.
Revenue-based segmentation (USD)
Sharpened execution
With the scalable platform in place, we are focused on sharpening the execution of our strategy to drive accelerated revenue growth and margin improvement. This involves focusing on four elements: (i) portfolio optimisation, (ii) delivery excellence, (iii) go-to-market transformation and (iv) operational efficiency.
