Annual Report 2024

Case study: AmRest becomes a data-driven business with SoftwareOne and Azure

Learn how AmRest, a leading multi-brand European restaurant operator, transformed its data infrastructure, centralising systems to drive growth. This laid the foundation for enhanced sales and marketing operations, positioning the company as a more data-driven business.

Challenge

AmRest accumulated vast amounts of valuable data across its infrastructure but struggled to access and utilise it effectively. This made it difficult to optimise operations and enhance the customer experience. The lack of a centralised data management system hindered the company’s ability to leverage data for strategic decision-making, impacting its efficiency and growth potential.

Solution

AmRest partnered with SoftwareOne to build an enterprise data warehouse (EDW) using Microsoft Azure Data Services. This centralised data solution enabled real-time access for improved decision-making. SoftwareOne provided expert guidance throughout, ensuring the infrastructure met AmRest’s specific needs. The phased roll-out began with a core user group, helping identify and resolve issues before full-scale implementation. This approach ensured smooth integration, focusing on scalability, security, and efficiency. By leveraging Azure’s capabilities, AmRest optimised its operations, enabling better utilisation of its data for business intelligence.

Outcome

The EDW solution improved AmRest’s ability to make data-driven decisions, enhancing marketing strategies with personalised approaches. With faster reporting and real-time data access, operational efficiency and customer experience improved. The scalable system is now ready to meet AmRest’s growing data needs as the company expands. By centralising data, AmRest is better positioned for future growth and ongoing optimisation, ensuring a competitive edge in the industry.

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Industry environmentCase study 1

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