Industry environment
Today technology is central to organisations’ strategies and business models, driving a global trend towards cloud-based digital transformation. According to Gartner (December 2024), public cloud services spend is expected to grow 22% YoY in 2025, reaching USD 1.3 trillion by 2028. Meanwhile, the demand for AI and data analytics is increasing rapidly, driving additional software & cloud spend and services.
Yet organisations are challenged by increasing costs and the complexity of managing software purchases, hybrid and multi-cloud setups and cyber-security concerns. As a result, they turn to established experts such as SoftwareOne, as they lack the internal resources to address these challenges.
At the same time, vendors require partners to help them access a dispersed audience of small to medium-sized clients, support them in adopting their purchased technology and consume cloud resources. As a global software and cloud solution provider, we have the client base and customer insights to deliver solutions to these challenges, making us a partner of choice for vendors of all sizes.
Fast-growing addressable market
The convergence of client challenges and vendor needs points to large, fast-growing markets for us. The combined Serviceable Addressable Market (SAM) is expected to grow at 17% CAGR to USD 149 billion by 2026. While the Software&Cloud Marketplace Total Addressable Market (TAM) is growing by 9%, our SoftwareOne Marketplace Platform unlocks a larger market opportunity, accelerating our SAM growth from 9% to 15%.
Market size (USD bn), CAGR (%)
Source: IDC, BCG analysis1) Marketplace based on total addressable spend less not serviceable and direct spend and a reseller margin;
Services filtered for offerings, customer segments and geographical presence where SoftwareOne competes today