Overview

SoftwareOne is a global software and cloud solutions provider. With a presence in over 70 countries and a team of around 13,000 professionals, we combine global scale and local expertise to help partners and customers optimize costs, source and procure, accelerate growth, and navigate complex IT environments with confidence. Leveraging deep capabilities in cloud, software, and data and AI, the company empowers organizations to modernize, innovate, and unlock the full value of their technology investments.

With local sales and delivery capabilities across 7 regions, we serve our large customer base of over 70,000 clients worldwide, including large enterprises, corporates, small and medium enterprises (SMEs), and public sector organizations, across a range of end-markets.

Our global footprint is structured into 7 regions: DACH, Nordics, Western EMEA, CEE, NORAM, LATAM and APAC.

Based on 2025 combined like-for-like adjusted revenue:

Our business model

Our business areas follow the natural path of the customer journey, from optimization to innovation. Everything starts with our customers’ needs, and the optimize‑to‑innovate journey creates a continuous cycle that advances our services and deepens customer relationships.

Each phase delivers greater value and fosters stronger connections with our customers. We help them optimize and control technology spend, procure the right software at the best value, run and manage their IT estate with confidence, protect and secure their digital environment, unlock funding to modernize their business, and ultimately accelerate innovation.

Our synergistic business lines

SoftwareOne is divided into three synergistic business lines:

Software & Cloud Direct: we enable customers to easily buy and manage the software and cloud solutions they rely on. We help access, purchase, and manage software and cloud solutions directly, ensuring efficiency and scalability. Simplified procurement, billing, and subscription management, help customers optimize spend and maintain control across their IT environment.

Software & Cloud Channel: we empower partners to deliver software & cloud and end-to-end solutions to their customers. Through collaborative, streamlined distribution and an extensive network of trusted channel partners, we provide efficient channel setup and leverage deep industry expertise. Powered by our next-gen Cloud‑iQ, enabling scalability, automation, and a seamless partner experience.

Software & Cloud Services: we help customers across the full technology lifecycle, from optimization to modernization and innovation. Our services span data & AI, digital workplace, cloud services, ITAM, FinOps, and cybersecurity, helping organizations run more efficiently, improve resilience, and unlock new business value.

Based on 2025 combined like-for-like adjusted revenue:

Vendor relationships: one of our core assets

Our global vendor relationships remain one of SoftwareOne’s strongest strategic assets, forming the foundation of our ability to serve customers with scale, quality, and innovation.

We maintain deep, long‑standing partnerships with Microsoft and with other leading hyperscalers such as AWS and Google Cloud, complemented by an extensive network of more than 10,000 software providers across all major technology domains. These relationships continue to strengthen as we expand our global coverage, invest in certifications, and build joint capabilities to support increasingly complex customer needs.

At the same time, SoftwareOne is a highly attractive partner for vendors: our global footprint and reach across the full customer spectrum, from large enterprises to the long tail of SMEs, enable vendors to scale their business faster, enter new markets, and drive adoption of their technologies. By combining our market reach, trusted advisory role, and strong platform capabilities, we help vendors grow while ensuring customers receive consistent value wherever they operate.

How we win

Our strength, capabilities, and scale have created a robust go‑to‑market (GTM) platform that unifies vendor partnerships, comprehensive services, deep customer insights, and two powerful motions: direct and channel. This integrated approach enables consistent and effective customer engagement at every stage of the lifecycle, driving sustained growth and value.

Key strategic elements support our global scalability and speed:

• People and culture: a continued commitment to attracting and developing talent in the organization and continue building on the strong culture.
• GTM engine: we leverage extensive customer data and insights, combined with AI and automation, to identify critical needs and sales opportunities. This enables targeted, scalable sales‑play strategies that enhance efficiency and effectiveness across both direct and channel motions.
• Platform & marketplace: our operations are powered by two high‑impact platforms—SoftwareOne Marketplace and Cloud‑iQ—that drive growth by providing automation, transparency, and control throughout the software and cloud lifecycle. Marketplace is a global, multi‑vendor digital procurement platform that centralizes software discovery, purchasing, subscription management, contracts, and renewals. Cloud‑iQ delivers advanced cloud and software subscription management, billing, cost optimization, analytics, and global channel management through a unified interface.
• AI: our AI strategy enhances both customer solutions and internal operations. For customers, our professional and managed services deliver tailored, outcome‑driven solutions, with AI agents accelerating service delivery through intelligent automation. Internally, AI‑driven automation and decision‑support tools empower employees, increasing productivity and supporting operational excellence.
• ESG initiatives: our various ESG initiatives position SoftwareOne as a player attuned to industry and societal trends. If scaled up, our existing ESG-related services and solutions (e.g. GreenOps, a subset of FinOps), could also contribute to our go-to-market offerings and revenue generation.

Together, our talent, direct and channel motions, sophisticated GTM engine, integrated platforms, and advanced AI capabilities position us to lead in delivering exceptional value for customers, partners, and vendors in an evolving software and cloud landscape.

Strategic focus areas for 2026

Looking ahead, we enter 2026 with a strong foundation and a clear focus on leveraging our scale and breadth to drive sustainable, profitable growth. This year, we will sharpen our strategic direction by optimizing our geographic footprint to ensure we operate in the most attractive and profitable markets. We will also conduct a comprehensive horizon scan to identify service white spaces and align our portfolio with evolving customer needs and future market opportunities. In parallel, we will continue strengthening our internal capabilities, enhancing our people, operations, and AI‑driven execution discipline, to fully unlock the potential of our organization.

Our approach to sustainability

SoftwareOne’s ESG program is dynamic, demonstrating real impact and meaningful progress over time. For detailed information on our sustainability efforts, including actions and performance data, please see the Sustainability statements.

We use the term environmental, social, and governance (ESG) as the overarching framework for all sustainability-related activities that position SoftwareOne as a socially responsible company. Our commitment is to positively impact the environment, our people, and our surrounding communities, while further improving our ethical business practices and lessening our negative impact, across the social, environmental, economic, and governance issues within our scope.

Our ESG initiatives support our business strategy by contributing to strong relationships with existing and prospective customers across all our lines of business worldwide. For customers who place value on sustainability, these initiatives can deliver additional mutual benefits, including improved customer acquisition and retention for SoftwareOne.

Our ESG initiatives also help position us as an employer of choice by attracting talent and fostering employee engagement and loyalty. In addition, some initiatives enable us to anticipate and comply with regulatory requirements, helping to mitigate the financial and reputational risks associated with non-compliance. Expectations from investors and business partners further shape our ESG strategy and create opportunities for collaboration, strengthening stakeholder relationships and engagement.

Our ESG program

SoftwareOne’s ESG program is designed to be holistic and pragmatic, ensuring that we respond to the evolving expectations of our internal and external stakeholders, whilst also reflecting international best practice. SoftwareOne identifies four key pillars where we concentrate our efforts to drive the most impactful positive changes for the environment and society. We continued to make progress across all four pillars of our ESG framework in 2025.

*SoftwareOne and Crayon set separate science-based targets in 2025 ahead of the combination. In future, new targets will be set for the combined company.

Foundational ESG infrastructure

A critical element of our ESG program is the ongoing development of our foundational ESG infrastructure.

Key focus areas include:

• Strengthening ESG governance and organizational structures to ensure effective leadership and accountability at all levels of the organization.
• Expanding and maturing ESG communications tools to better reach and engage different audiences.
• Maintaining active participation in ESG platforms and assessments, including EcoVadis, CDP, the United Nations Global Compact, and Friends of EFRAG for Sustainability Reporting.

Oxygen Finance is using GenAI to provide customers with more public sector intelligence, increasing their revenue potential. SoftwareOne built a solution that enables Oxygen Insights to increase research breadth without impacting quality.

Challenge

Oxygen Finance, founded in 2004 in Birmingham, helps public sector organizations and suppliers manage procurement and payments. Its Oxygen Insights platform spots early sales opportunities by analysing thousands of public records each month. Since 2013, it has tracked over GBP7.8 trillion in spending and supported more than 65,000 contract awards. To scale beyond the limits of manual research, Oxygen Finance partnered with SoftwareOne to build an automated Azure‑based system that broadens and accelerates procurement intelligence.

Solution

Oxygen Finance worked with SoftwareOne and Microsoft to create an AI solution that identifies procurement‑related activity in public sector records and automatically generates customer reports. Supported by Azure Innovate funding, the team trained a GPT‑4o model on more than a decade of Oxygen Insights data and built a proof of concept in two and a half months. The system uses a web crawler to gather information, stores it securely in Azure Blob Storage and relies on Azure OpenAI to summarise and categorise data in line with existing Insights formats. New findings are integrated into existing datasets to form clear procurement timelines, and generative AI produces tailored reports with minimal manual effort.

Outcome

Oxygen Finance worked with SoftwareOne and Microsoft to create an AI solution that identifies procurement‑related activity in public sector records and automatically generates customer reports. Supported by Azure Innovate funding, the team trained a GPT‑4o model on more than a decade of Oxygen Insights data and built a proof of concept in two and a half months. The system uses a web crawler to gather information, stores it securely in Azure Blob Storage and relies on Azure OpenAI to summarise and categorise data in line with existing Insights formats. New findings are integrated into existing datasets to form clear procurement timelines, and generative AI produces tailored reports with minimal manual effort.

We’re able to check and re-check a lot more quickly, so this can now be done on a daily basis using the AI solution. And we can use our team to optimize and improve the process rather than just going on the treadmill of checking and writing. It’s been really transformational for us and we’re seeing huge benefits from it.

Rob Parker, Chief Technology Officer, Oxygen Finance

IPitome is a pre-launch startup emanating from the University of Portsmouth. Its founder turned to SoftwareOne to develop a tool to help researchers gain better, faster and actionable insights from patent databases. A solution built on Amazon Web Services (AWS) achieved this goal

Challenge

Joe Sekhon of the University of Portsmouth and Fredrik Edman of Lund University saw how difficult it was for students, researchers and entrepreneurs at their institutions to navigate patent databases and find the prior art needed to assess patentability. To address this, Joe founded IPitome with Fredrik’s support, backed by a HEIF grant from Portsmouth and guided by SoftwareOne, which recommended AWS Amplify and Amazon Kendra and helped secure AWS funding. Their aim was to simplify patent searches, save innovators time and create a more level playing field for smaller organisations.

Solution

SoftwareOne’s AWS‑certified architects guided best‑practice implementation while extensive testing refined the model, with results checked against standard patent search tools using a controlled subset of one database. The team met regularly with Joe and Fredrik, who focused on the interface and backend respectively, to optimise performance throughout development. SoftwareOne designed a simple user experience featuring a traffic‑light system that categorises search results as red (existing patents), amber (needs further investigation) or green (potentially patentable), helping users quickly understand the relevance of prior art before moving forward with their ideas.

Outcome

Joe and Fredrik are now putting the proof of concept through rigorous testing with academics at the University of Portsmouth and Lund University, who are using their own research outputs to check for existing patents or potential patent opportunities. Joe notes that SoftwareOne played a key role in creating a professional, user‑friendly interface.